Software Developed by 280 Group

Product Launch Plan Marketing Budget

Helps you create a marketing budget for a product launch plan. Covers all product launch programs. Also includes "Top 10 Product Launch Mistakes" White Paper.

Press Release Template

Helps you write a compelling and effective press release. Microsoft Word format - simply click and type to create a standard-format press release.

Marketing Templates

Helps you create a variety of marketing documents. Includes a Marketing Launch Budget, AdWords Tips, Press Release, Competitive Matrix, MRD Outline, Feature Matrix, Feature Database, Product Roadmap, Developer Roadmap and Evangelism Marketing.

Feature Prioritization Roadmap Matrix

The feature prioritization matrix and roadmap templates allow you to capture and prioritize feature requests and build out an effective and well-thought out product roadmap. Also includes a Roadmap White Pape and a PowerPoint sample showing different

Developer Program Roadmap Cost Estimator

The Developer Program Roadmap & Cost Estimator allow you to create a roadmap for your developer recruiting activities and a budget estimate. Also includes a Developer Program White Paper and a PowerPoint sample showing an evangelism timeline.

Competitive Matrix Feature Chart

The competitive matrix feature comparison chart help you to create a matrix to compare product features. This can be used internally for product planning or externally for sales purposes. Also includes "Top 10 Product Launch Mistakes" White Paper.

Beta Program Bug & Feature Database

The Beta Program Bug & Feature Database allows you to capture all customer feedback when you run a Beta Program. Data can then be prioritized and sorted by a variety of attributes.Also includes a white paper on Beta Program Best Practices.

AdWords ROI Calculator

The Google AdWords ROI (return on investment) calculator allows you to determine the optimal spending level and return on investment for running an AdWords advertising program. Using the calculator and included tips you can determine how much profit you

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